Women Make Up 40–45% of Gamers, Says Krafton's Seddharth Merrotra
In India’s fast-evolving digital landscape, gaming has rapidly transformed into a mainstream form of entertainment—cutting across age groups, genders, and geographies. At the heart of this revolution is Krafton India, the publisher of Battlegrounds Mobile India (BGMI), which continues to play a pivotal role in shaping the gaming ecosystem of the country.
According to recent data from Statista, revenue from in-game advertising in India is expected to hit USD 772.7 million by 2025, growing at a CAGR of 9.52% through 2030. By the end of this period, the market is projected to cross USD 1.22 billion, with the Average Revenue Per User (ARPU) estimated around USD 5.65. The rapid rise of mobile gaming is drawing the attention of major brands, positioning in-game ads as a prime medium to connect with younger, digital-first audiences.
In a recent conversation with exchange4media, Seddharth Merrotra, Head of Business Development at Krafton India, shared valuable insights into the company’s future-facing strategy—spanning brand partnerships, esports expansion, and a growing synergy between real-world and in-game experiences.
🔄 A Dynamic, Player-First Strategy
Instead of sticking to a conventional marketing playbook, Krafton India follows a data-driven, community-first approach. Their focus lies in understanding what truly resonates with players—ensuring agility in a constantly evolving ecosystem. While the company hasn’t publicly disclosed its marketing budgets or user acquisition costs, it is clear that strategic digital investment is a cornerstone of their plan.
👾 Influencers at the Core of Outreach
Krafton’s marketing mix deviates sharply from traditional brand strategies. A substantial portion of their budget is directed towards gaming influencers—a move that surpasses standard industry benchmarks. These influencers build strong micro-communities and often pull in live audiences ranging between 1 to 2 million, playing a vital role in enhancing the brand's visibility and player engagement.
📲 Digital-First, but Experimenting with OTT & TV
In line with its digital-first philosophy, Krafton primarily focuses its media spends on platforms like Google and Meta. However, the brand is not afraid to explore newer channels, including OTT platforms, affiliate marketing, and even selective television advertising—the latter chosen carefully due to decreasing ROI on mass media.
🎯 The Road Ahead: Esports, Community & Hybrid Experiences
Krafton’s broader roadmap includes deepening its esports footprint and creating immersive, hybrid experiences that bridge the gap between virtual and real-world engagement. As mobile gaming continues to boom in India, Krafton aims to stay at the forefront—not just as a game publisher but as a cultural force within the country’s digital transformation.
#arenawar #bgmi #krafton #kraftonesports
According to recent data from Statista, revenue from in-game advertising in India is expected to hit USD 772.7 million by 2025, growing at a CAGR of 9.52% through 2030. By the end of this period, the market is projected to cross USD 1.22 billion, with the Average Revenue Per User (ARPU) estimated around USD 5.65. The rapid rise of mobile gaming is drawing the attention of major brands, positioning in-game ads as a prime medium to connect with younger, digital-first audiences.
In a recent conversation with exchange4media, Seddharth Merrotra, Head of Business Development at Krafton India, shared valuable insights into the company’s future-facing strategy—spanning brand partnerships, esports expansion, and a growing synergy between real-world and in-game experiences.
🔄 A Dynamic, Player-First Strategy
Instead of sticking to a conventional marketing playbook, Krafton India follows a data-driven, community-first approach. Their focus lies in understanding what truly resonates with players—ensuring agility in a constantly evolving ecosystem. While the company hasn’t publicly disclosed its marketing budgets or user acquisition costs, it is clear that strategic digital investment is a cornerstone of their plan.
👾 Influencers at the Core of Outreach
Krafton’s marketing mix deviates sharply from traditional brand strategies. A substantial portion of their budget is directed towards gaming influencers—a move that surpasses standard industry benchmarks. These influencers build strong micro-communities and often pull in live audiences ranging between 1 to 2 million, playing a vital role in enhancing the brand's visibility and player engagement.
📲 Digital-First, but Experimenting with OTT & TV
In line with its digital-first philosophy, Krafton primarily focuses its media spends on platforms like Google and Meta. However, the brand is not afraid to explore newer channels, including OTT platforms, affiliate marketing, and even selective television advertising—the latter chosen carefully due to decreasing ROI on mass media.
🎯 The Road Ahead: Esports, Community & Hybrid Experiences
Krafton’s broader roadmap includes deepening its esports footprint and creating immersive, hybrid experiences that bridge the gap between virtual and real-world engagement. As mobile gaming continues to boom in India, Krafton aims to stay at the forefront—not just as a game publisher but as a cultural force within the country’s digital transformation.
#arenawar #bgmi #krafton #kraftonesports